Product Trends Tips for E-commerce:
To find trending products, you’ll want to look at the product order volume on online portals like AliExpress . If you notice a product has over 1,000 orders, it’s possible that it’s a trending item. You can then cross-check with a tool like Google Trends to determine if the product is trending upwards or downwards. If there isn’t enough data it could be because it’s a new product or because there isn’t enough search volume. When choosing trending products for your store, you should check a few sources to ensure it’s the best fit.
Another AliExpress feature that allows you to find popular trends is the ‘Best Selling’ tab on their website. Each week new products get added to the list of AliExpress’ best selling products. If you have a store within one of the niches of the trending products, you can import it to your dropshipping store. By having the best selling products on your store, you increase you chances of landing a sale since they’re proven sellers.
Not all products trend the same way. For example, a seasonal product may have spikes during a certain time of year while a new product might not show dips and only an upward growth. When choosing products you’ll want to ensure that if there are seasonal dips that you have other seasonal products that’ll drive your store’s growth during that time.
When looking at lists of the best products to sell look at the date. If the article was written over 6 months ago with no updates, it’s likely not 100% reliable. You’d need to investigate whether the products in those lists are still accurate. At Oberlo, we’re constantly updating our trending products lists to ensure you always have the best information on product sourcing.
Choose niches that regularly have new trends. If you choose to base your niche around a singular product you risk losing momentum within the niche. However, having an evergreen niche that constantly changes trends allows you to capitalize on new trends while still ensuring your business lasts over the long term.
If mainstream media is talking about a trend like fidget spinners, it’s already too late. You’re now going to see the rapid decline of the product. The goal is to find the trend before everyone else starts talking about it. The goal is to start selling a trend as it’s gaining momentum but before it reaches its peak.
Trending Product Tools:
Google Trends is the most popular tool for finding trends. You can browse their Featured Insights which give you a look at what’s trending in the world right now. If you’re trying to figure out if a product or a niche is worth tapping into, you can search the exact keywords to find out if the niche is trending upwards. You can look up data from as far back as 2004 to show you the patterns over the years. If you see a cyclical pattern, it’s likely that the product is seasonal especially if it always peaks and dips around the same time each year. If the product has been trending upwards it’s likely worth adding to your store and start selling. If you look at data from the past 12 months, you might not be able to see whether or not the product is trending upwards as it can often be pretty flat. Aim to look at historical data from the past 5 years or from 2004 to really get a picture into whether it’s a trending product or not.
Trend Hunter is a popular website that lists trends for various niches. You’ll find trends for sub niches within fashion, jewelry, gadgets, home and more. If you browse through a few of the articles while cross checking with AliExpress or Google Trends, you’ll find quite a few products you can add to your store. Some of the trends are general ideas while others are more product focused.